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Search engine optimization (SEO) helps you to attract more organic or unpaid traffic to your website. When you know a few simple search engine optimization techniques it can mean the difference between your website getting ranked on the search engines or just being ignored.

There are basically two types of search engine optimization. On-page, that deals with everything on your website and, off-page that is concerned with what you do away from your website to bring people to your website.

On-Page SEO

Keywords

Your keywords are the words and phrases that somebody will type into a search engine when they searching for information online. Insert keywords in your page titles and subheadings. Search bots look at the words in your headings and use them as signals to the main topic of the page.

Content

You want to have a variety of different types of content for maximum SEO value. This includes articles or blog posts, graphics, illustrations or photos. Keep local seo training , use bullet points and subheadings and make your content easy for humans to read (not just search engine bots). Your SEO results will improve if you generate content material that will remain relevant for as long as possible. When your content is 'evergreen' it means that you concentrate on issues that people will have for months